March 2010 April 2010 May 2010 June 2010 July 2010
August 2010
September 2010 October 2010 November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011 September 2011 October 2011 November 2011 December 2011 January 2012 February 2012 March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012 October 2012 November 2012 December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 May 2014 June 2014 July 2014 August 2014 September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015 April 2015 May 2015 June 2015 July 2015 August 2015 September 2015 October 2015 November 2015 December 2015 January 2016 February 2016 March 2016 April 2016 May 2016 June 2016 July 2016 August 2016 September 2016 October 2016 November 2016 December 2016 January 2017 February 2017 March 2017 April 2017 May 2017 June 2017 July 2017 August 2017 September 2017 October 2017 November 2017 December 2017 January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 August 2018 September 2018 October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019 January 2020 February 2020 March 2020 April 2020 May 2020 June 2020 July 2020 August 2020 September 2020 October 2020 November 2020 December 2020 January 2021 February 2021 March 2021 April 2021 May 2021 June 2021 July 2021 August 2021 September 2021 October 2021 November 2021 December 2021 January 2022 February 2022 March 2022 April 2022 May 2022 June 2022 July 2022 August 2022 September 2022 October 2022 November 2022 December 2022 January 2023 February 2023 March 2023 April 2023 May 2023 June 2023 July 2023 August 2023 September 2023 October 2023 November 2023 December 2023 January 2024 February 2024 March 2024 April 2024 May 2024 June 2024 July 2024 August 2024 September 2024 October 2024 November 2024 December 2024 January 2025 February 2025
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
20
21
22
23
24
25
26
27
28
News Every Day |

The viral 'Wirkin' bags are disappearing from Walmart's online store. Here's why.

The Walmart-sold bag resembling a Birkin has gone viral on social media for making the iconic Hermès style accessible.
  • Viral imitations of Hermès' Birkin bag have boosted awareness of Walmart's e-commerce marketplace.
  • The positive attention is a tailwind as Walmart aims to take on Amazon's online dominance.
  • Dupes like the so-called "Wirkin" can also pose a challenge for the retailer's brand relationships.

For all of the fanfare they received last month, the internet-famous dupes of the ultra-luxe Birkin handbags have been disappearing from Walmart's e-commerce marketplace.

Walmart itself has been fairly quiet about the trend.

"In some instances, products may no longer be available," a Walmart spokesperson told Business Insider, declining to comment on the items specifically. The spokesperson added that the company encourages shoppers to explore its website for "exciting alternatives."

The frenzy around these imitation luxury accessories, available for a fraction of the price of the designer versions, highlights how such an increase in attention can be a somewhat mixed bag for online platforms like Walmart. An imitation bag going viral on TikTok can bring publicity to an online marketplace while also posing legal and reputational risks for brand owners.

"The Birkin dupes on Walmart's site have attracted such attention because of the juxtaposition of a very price-focused brand and a very aspirational product," GlobalData retail analyst Neil Saunders told BI. "It underlines how much its marketplace has evolved over recent years. Walmart has been actively expanding the offer to attract more consumers, especially younger and more affluent ones."

Walmart executives have touted the massive assortment of products available via third-party sellers in its online marketplace, which launched in 2009. Last quarter, CEO Doug McMillon said the SKU count is approaching 700 million items — a figure that dwarfs the 120,000 SKUs typically carried in a Walmart Supercenter.

McMillon has spoken at length about how important a huge selection of products is for Walmart to become the first place shoppers think of when they need anything from a dozen eggs sold by Walmart to a pair of sneakers from a third-party seller.

"When somebody thinks about buying anything and they want to go search or they want to go find a specific item, we want to be in that consideration set and that requires 1P and 3P," he said in a September 2023 earnings call, referring to first-party and third-party goods.

Amazon largely achieved this place in American consumers' minds by offering more than 600 million products on its site, of which 588 million are sold by third-party vendors, according to Capital One.

But what happens when sellers offer — and shoppers want — products that might infringe on another company's intellectual property rights?

Neither Walmart nor Hermès have said publicly whether an official complaint was filed, but McMillon has often said the company prizes its brand partnerships and wants to keep suppliers happy.

A Walmart employee who works in the Marketplace division told BI the company takes a cautious approach with potentially risky listings.

"We sure block a lot of stuff I could just get on Amazon," he said.

While many of the listings for the imitation Birkin bags are no longer available on Walmart's website, similar bags were available on Amazon as of Wednesday morning.

One third-party seller on Amazon was offering a $100 "Wirkin welmes" leather handbag, using keywords that were popularized in reference to the delisted dupes on Walmart.com. The listing was taken down after BI contacted Amazon for comment.

A screenshot of a Wirkin dupe bag listing on Amazon, which was removed after BI reached out to the company for comment.

Amazon told BI it automatically scans every product listing for potential IP infringement, and said there is a difference between IP-infringing products and products that otherwise resemble brand-name products. The company also said several bags have been removed for violating marketplace policies, including the listing mentioned above.

Balancing new customer awareness with protecting brands could help explain Walmart's relatively low-key handling of the Wirkin trend publicly. However, this likely won't be the last time the company will have to thread this needle.

The Walmart employee said the Marketplace team regularly writes new rules to address new situations, and that AI image recognition is increasingly being trained to flag listings for review by human staffers.

Opening the marketplace to an ever-larger number of sellers means there will be no shortage of listings that will go on to be deleted. Those future listings will likely come and go with less attention as more people realize Walmart's offering goes well beyond its physical stores.

If anything, the kerfuffle over the Wirkin shows that Walmart's marketplace ambitions have reached a key milestone, attracting a level of viral attention in league with existing titans like Amazon and eBay.

Read the original article on Business Insider
Москва

Багреева: Москва возглавила 30 национальных регионов по итогам 2024 года

What Two Hosts of 'SNL' Committed Murder? 'SNL50' Joke Explained

Don't let AI phantom hackers drain your bank account

Hamas claims youngest Israeli hostages aged just 2 & 5 and their mum are all dead leaving Bibas family in ‘turmoil’

How Man Utd could line up in the CHAMPIONSHIP with top stars sold as Rio Ferdinand fears they won’t win another game

Ria.city






Read also

White Sox need Colson Montgomery to take next step

Britain Hart vs. Tai Emery announced for BKFC Dubai title fight

Creole music legend, Goldman Thibodeaux passes away

News, articles, comments, with a minute-by-minute update, now on Today24.pro

News Every Day

How Man Utd could line up in the CHAMPIONSHIP with top stars sold as Rio Ferdinand fears they won’t win another game

Today24.pro — latest news 24/7. You can add your news instantly now — here


News Every Day

Hamas claims youngest Israeli hostages aged just 2 & 5 and their mum are all dead leaving Bibas family in ‘turmoil’



Sports today


Новости тенниса
WTA

Паула Бадоса разгромила Мертенс во втором круге турнира WTA-1000 в Дубае



Спорт в России и мире
Москва

Орловские баскетболисты одержали еще 2 победы в Высшем дивизионе «Центр» и уже готовятся к следующим играм



All sports news today





Sports in Russia today

Москва

Орловские баскетболисты одержали еще 2 победы в Высшем дивизионе «Центр» и уже готовятся к следующим играм


Новости России

Game News

Предзагрузи бета-клиент MMORPG Crystal of Atlan


Russian.city



Губернаторы России
Альфир Бакиров

На площадке партии молодежь встретилась с Героем России


«585*ЗОЛОТОЙ» усилила системы безопасности ювелирных магазинов совместно с МегаФоном

До и после: как из типовой двушки сделали функциональную четырехкомнатную квартиру

В честь 80-летия Победы в Великой Отечественной войне ветераны получат выплаты накануне праздника

В Екатеринбурге наградили юных звезд на благотворительном фестивале «Добрая волна»


«Когда кончится это пиарство?» — Волочкова «наехала» на жену экс-супруга

12 ванных комнат и семь спален: Селена Гомес и Бенни Бланко приобрели дом за $35 млн

Стоматолог Чащин: Бузова поставила виниры, но сохранила свой прикус

«Как она жива в принципе»: Тимати воссоединился со своей юношеской любовью


Людмила Самсонова легко обыграла Павлюченкову на старте турнира WTA-1000 в Дубае

Медведев отметил положительные аспекты отстранения Синнера

Теннисист Зверев назвал странным наказание Синнера из-за употребления клостебола

Елену Рыбакину «лишили» четвертьфинала топового турнира



В Екатеринбурге наградили юных звезд на благотворительном фестивале «Добрая волна»

В Екатеринбурге наградили юных звезд на благотворительном фестивале «Добрая волна»

DCLogic: 80% заказчиков не используют лидары из-за их высокой стоимости

В Екатеринбурге наградили юных звезд на благотворительном фестивале «Добрая волна»


DCLogic: 80% заказчиков не используют лидары из-за их высокой стоимости

"Спартак" объявил об уходе Зиньковского в аренду в "Крылья Советов"

Собянин: Открыли участок улицы Ивана Франко от Житомирской до улицы Герасима Курина

Наркоторговцев из Центральной Азии задержали в Томске


Алексей Воробьев попытался оправдываться за сови слова о неполноценных девушках: “Вы лишь подтверждаете мою теорию”

В Орле очистили полосу отвода железной дороги

Теперь это запрещено: пожилых людей, доживших до 70 лет, ждёт сюрприз с 1 марта

Багреева: в 2024 году Москва возглавила 30 национальных рейтингов



Путин в России и мире






Персональные новости Russian.city
The Beatles

Новосибирцы исполнят музыку The Beatles и Чайковского в Швейцарии



News Every Day

Hamas claims youngest Israeli hostages aged just 2 & 5 and their mum are all dead leaving Bibas family in ‘turmoil’




Friends of Today24

Музыкальные новости

Персональные новости