The best Black Friday Apple deals in 2024 — these record-low prices are live

If you think Apple doesn't show up with good deals during Black Friday season, think again.

It's true that if you're shopping straight from the Apple Store, you won't see any special deals ahead of Nov. 29. On Black Friday proper, Apple is giving out gift cards up to $200 on eligible purchases of iPhones, MacBooks, AirPods, and more.

So, where can you find the best Black Friday Apple deals? The trick is to shop from retailers like Amazon, Best Buy, Target, and Walmart — each has started their official Black Friday programming by now, with the former two kicking off a new phase of their sale as of Nov. 21. As we get into the full swing of the shopping holiday season, you can score historic prices on the most coveted Apple products.

For anyone skeptical as to whether Black Friday deals on Apple products are genuine, we get it. Retailers have a bad habit of slapping Black Friday labels on mediocre deals. That said, we track Apple prices year-round, and only the legit price drops earn a spot in this guide.

For instance, with the start of Amazon's sale on Nov. 21, the newer configurations of the M3 MacBook Air just dropped an additional $50 from their existing sale prices, with select models starting at a new record low of $849. You can also buy the AirPods Pro at the record-low price of $154 at Amazon and Walmart, beating out their old Prime Day record by nearly $15.

Basically, if you're looking to do some early holiday shopping , it's a good time to buy Apple products. Below, you'll find our top picks for the best Apple deals of Black Friday 2024.

Black Friday AirPods deals

Why we like it

Check out our full review of the AirPods Pro.

Whether you're a frequent flyer or simply someone who loves noise-cancelling headphones, we're betting you'll be a fan of the AirPods Pro. (If you're reading this far, let's assume you're not an Android user.) And as of Nov. 25, the latest version of the Pro earbuds are at a historic low of $153.99. Considering they've only hit $168.99 a handful of times prior to this price drop, we're impressed that Amazon and Walmart went all in on this deal a good week ahead of Black Friday.

Strangely, they're also $11 cheaper than the new AirPods 4 with ANC, which are supposed to be a more budget-friendly alternative to the Pros. (Yes, the AirPods 4 are also on sale.) Alongside top-notch ANC, you'll get six hours of battery life per charge, balanced sound, and of course, a seamless integration into the Apple ecosystem, making these earbuds some of our favorite headphones, period.

More AirPods deals

• Apple AirPods 2 — $89 $129 (save $40)

• Apple AirPods 4 (without Active Noise Cancellation) — $119 $129 (save $10)

• Apple AirPods 4 (with Active Noise Cancellation) — $164.99 $179 (save $14.01)

• Apple AirPods Max (Lightning) — $399.99 $549 (save $149.01)

• Apple AirPods Max (USB-C) — $499.99 $549 (save $49.01)

Black Friday iMac and MacBook deals

Why we like it

Check out our full review of the M2 MacBook Air.

A few weeks ago, the MacBook Air got a quiet RAM upgrade, and without a price hike. Now, we're seeing the M2 MacBook Air with 16GB of RAM and 256GB of storage on sale for $749 — the same price the model with 8GB of RAM was at two weeks ago. With these specs, this MacBook will be more than capable of handling everyday tasks with ease, while offering you more flexibility to run more (and more intensive) programs at once. Mashable reporter Alex Perry called this laptop "the ideal work-from-home (or work-from-wherever, really) companion."

More MacBook and Mac deals

MacBook Air (13-inch)

• Apple MacBook Air, 13-inch (M1, 8GB RAM, 256GB SSD) — $599 $699 (save $100)

• Apple MacBook Air, 13-inch (M3, 16GB RAM, 256GB SSD) — $844 $1,099 (save $255)

• Apple MacBook Air, 13-inch (M2, 8GB RAM, 512GB SSD) — $949 $1,199 (save $250)

• Apple MacBook Air, 13-inch (M3, 8GB RAM, 512GB SSD) — $999 $1,199 (save $200)

• Apple MacBook Air, 13-inch (M3, 16GB RAM, 512GB SSD) — $1,049 $1,299 (save $250)

• Apple MacBook Air, 13-inch (M3, 24GB RAM, 512GB SSD) — $1,249 $1,499 (save $250)

MacBook Air (15-inch)

• Apple MacBook Air, 15-inch (M3, 16GB RAM, 256GB SSD) — $1,044 $1,299 (save $255)

• Apple MacBook Air, 15-inch (M3, 8GB RAM, 512GB SSD) — $1,199 $1,499 (save $300)

• Apple MacBook Air, 15-inch (M3, 16GB RAM, 512GB SSD) — $1,234 $1,499 (save $265)

MacBook Pro

• Apple MacBook Pro, 14-inch (M3, 8GB RAM, 512GB SSD) — $1,199 $1,399 (save $200)

• Apple MacBook Pro, 14-inch (M4, 16BG RAM, 512GB SSD) — $1,399 $1,599 (save $200)

• Apple MacBook Pro, 14-inch (M3, 16GB RAM, 1TB SSD) — $1,499 $1,699 (save $200)

Mac

• Apple Mac mini (M2, 8GB RAM, 256GB SSD) — $469 $599 (save $130)

• Apple Mac mini (M2, 8GB RAM, 512GB SSD) — $659.99 (save $139.01 with on-page coupon)

• Apple Mac mini (M4, 16GB RAM, 256GB SSD) — $559 $599 (save $40)

• Apple Mac mini (M4, 24GB RAM, 512GB SSD) — $889.99 $969.99 (save $80 with on-page coupon)

Early Black Friday iPad deals

Why we like it

On the first day of Amazon's Black Friday sale, the iPad Air is just one dollar away from its lowest price ever. This Apple tablet is our favorite for most people, thanks to its versatility. It works just as well for artists as it does for students. The M2 chipset makes it a more viable laptop replacement than other tablets while costing you a few hundred dollars less than a supercharged iPad Pro. At the time of writing, only the blue and purple colorways are in stock at Amazon.

More iPad deals

iPad

• Apple iPad (9th generation, WiFi, 64GB) — $199.99 $329.99 (save $130)

• Apple iPad (9th generation, WiFi, 256GB) — $244 $479 (save $85)

• Apple iPad (10th generation, WiFi, 64GB) — $259 $349 (save $90)

• Apple iPad (10th generation, WiFi, 256GB) — $409 $499 (save $90)

iPad Air

• Apple iPad Air, 11-inch (M2, WiFi, 128GB) — $499 $599 (save $100)

• Apple iPad Air, 11-inch (M2, WiFi, 256GB) — $599 $699 (save $100)

• Apple iPad Air, 13-inch (M2, WiFi, 128GB) — $699 $799 (save $100)

• Apple iPad Air, 11-inch (M2, WiFi, 512GB) — $799 $899 (save $100)

• Apple iPad Air, 13-inch (M2, WiFi, 256GB) — $799 $899 (save $100)

• Apple iPad Air, 11-inch (M2, WiFi, 1TB) — $949 $1,099 (save $150)

• Apple iPad Air, 13-inch (M2, WiFi, 512GB) — $999 $1,099 (save $100)

iPad mini

• Apple iPad mini, 8.3-inch (A15 Bionic, WiFi, 64GB) — $349.99 $499 (save $149.01)

• Apple iPad mini, 8.3-inch (A17 Pro, WiFi, 128GB) — $469 $499 (save $30)

iPad Pro

• Apple iPad Pro, 11-inch (M4, WiFi, 256GB) — $849 $999 (save $150 with on-page coupon)

• Apple iPad Pro, 11-inch (M4, WiFi, 512GB) — $1,049 $1,199 (save $150 with on-page coupon)

• Apple iPad Pro, 11-inch (M4, WiFi, 1TB) — $1,399 $1,599 (save $200)

• Apple iPad Pro, 11-inch (M4, WiFi, 2TB) — $1,699 $1,999 (save $300)

• Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,099 $1,299 (save $200)

• Apple iPad Pro, 13-inch (M4, WiFi, 512GB) — $1,299 $1,499 (save $200)

• Apple iPad Pro, 13-inch (M4, WiFi, 1TB) — $1,699 $1,899 (save $200)

• Apple iPad Pro, 13-inch (M4, WiFi, 2TB) — $2,099 $2,299 (save $200)

Early Black Friday Apple Watch deals

Why we like it

Read more from Mashable about the Apple Watch Series 10.

The Apple Watch Series 10 is officially down to a new record low price for the third time this month. This time around, it's at $329, as compared to last week's $349. In years past, this is the absolute lowest price we've seen for Apple Watches released in the fall drop preceding Black Friday. That's not to say Amazon couldn't up the ante this year and mark it off even more come next Friday, but we don't think the Series 10 will get any more discounts in the week ahead.

More Apple Watch deals

Series 10

• Apple Watch Series 10 (46mm, GPS) — $359 $429 (save $70)

SE

• Apple Watch SE, 2nd gen (40mm, GPS) — $149 $189 (save $40)

• Apple Watch SE (40mm, GPS) — $169 $249 (save $80)

• Apple Watch SE (44mm, GPS) — $199 $279 (save $80)

• Apple Watch SE (40mm, GPS + cellular) — $219 $299 (save $80)

• Apple Watch SE (44mm, GPS + cellular) — $249 $329 (save $80)

Ultra

• Apple Watch Ultra 2 (49mm, GPS + cellular) — $719 $799 (save $80)

More early Black Friday Apple deals

• Apple EarPods Headphones with Lightning Connector — $15.96 $19 (save $3.04)

• Apple AirTag — $24 $29 (save $5)

• Apple Pencil (1st Gen) — $59 $99 (save $40)

• Apple AirTag (4-pack) — $72.99 $99 (save $26.01)

• Beats Studio Buds — $79.99 $149.95 (save $69.96)

• Beats Pill — $99.95 $149.95 (save $50)

• Beats Solo 4 — $99.99 $199.95 (save $99.96)

• Beats Studio Pro x Kim Kardashian — $159.99 $349.95 (save $189.96)

• Apple iPad Magic Keyboard Case for iPad Pro — $249.99 $299 (save $49.01)