‘Finally!’ Tesco shoppers rejoice as supermarket announces major change to F&F clothing after years of fans asking
TESCO’s clothing range F&F is a huge hit with customers – and now it could be a lot easier to stock up on your wardrobe essentials.
It’s understood that the supermarket will be making a big change to its affordable collection for the first time in six years.
According to Drapers, customers will soon be able to order clothes from the F&F range directly through the Tesco website, instead of having to shop in stores.
Shoppers have been reacting to the news and seemed excited about being able to get the latest snug winter coat and cute dresses.
One said: “Finally”, and another added: “It baffles me that it’s only now @Tesco are putting their clothing brand F&F back online after coming down in 2018, but it’s a good move never the less.”
This was previously the case six years ago, but was stopped in 2018.
The publication claimed the clothing range will be go live later this year on the Tesco Marketplace, which was introduced in June.
This features 9,000 products across homeware, toys and DIY.
Fabulous contacted Tesco for comment, and a spokesperson replied: “We’re always looking for ways to improve our online offer for customers and we’ll keep them posted if and when we have anything to share”.
F&F fans could first buy the range on a separate website from 2009, but this was later moved onto Tesco Direct in 2016.
It was then scrapped in 2018.
However, until January shoppers could still access the collection through Next.
It’s not just clothes that are in the F&F range.
Tesco mega-shopper reacts to the F&F news
FABULOUS' Associate Editor and Tesco super-fan Rebecca Miller gives her view on F&F being available online...
According to reports, Tesco is set to relaunch its F&F clothing range online over the next few months.
And I, like millions of other woman, are ecstatic.
For the last year or so, F&F has upped it’s game, they have been hot on the trends, selling some beautiful pieces, at brilliant price points. But there was always one problem – no one could get their hands on the clothes.
That’s because for the last 6 years, Tesco has only been selling F&F clothes in store.
That’s problem number one. Problem number two – limited stock.
So if you’re lucky enough to be able to go to your local store, the likelihood of finding the item you want, in your size is very slim.
And if you did manage to bag the item – you’ve got nowhere to try it on – problem number three.
That’s because many Tesco stores shut their changing rooms to lower staffing costs.
Something I was once told during my hundredth – no lie – time of exchanging and retuning the same item of clothing, that I had bought it a variety of sizes because I had to try it on at home.
So, if the rumours are true, and fingers crossed the online launch happens before Christmas, my life and all the other F&F lovers’ lives will be so much easier.
I will be able to browse F&f’s latest drop at my leisure, select all the sizes I wish to try on, and get them delivered straight to my door.
Fingers crossed the returns policy is easy!
And maybe the next problem F&F could sort out is the fit of the clothes…. Don’t get me started on the ankle-grazing, too-big-around-the-waist trousers and jeans they sell, or the pretty summer dress that cut your armpits because the sizing is off…
NEW AVENUE
Earlier this month, they also expanded to include their first-ever homeware brand, with items starting from 50p.
The range of over 1,000 items spans plates and glassware, rugs and footstools, bedding, soft furnishings, and decorative accessories.
Items from the new range start at just 50p for a glass tumbler, with plates, mugs and bowls available from just £2.50 and cocktail and wine glasses from just £3.50.
Jan Marchant, chief executive at F&F Home, said: “Fashion now does homeware. Our clothing customers always want to stay ahead of the latest trends and get great value for money, without compromising on quality.
“With this exciting first foray into homeware, we’re really pleased to be able to help deliver this same commitment in the home space, with both statement and staple pieces to work with all-manner of styles and tastes.”
How has Tesco's F&F upped its game
By Fabulous’ Fashion Editor Clemmie Fieldsend
ZARA has become a high street staple in recent years thanks to its hot-off-the-catwalk designs and affordable prices.
But recently those prices have risen with the brand’s popularity.
However, if you are looking for high fashion inspired outfits with low price tags you needn’t drag yourself to your local shops, just head to the supermarket instead.
F&F has come a long way from selling a few backs of T-shirts and fluffy dressing gowns and is now a must have shopping destination for thousands.
They produce good quality, long lasting and on trend clothes that puts others to shame.
F&F is filled with Zara dupes and other looks inspired by our favourite shops that will set you back less than £50 – and you can get them while you pick up your dinner.
I for one love F&F denim, it’s durable, fits really well and has all the best silhouettes.
So even if you’re not looking for reasonable prices but just want good clothes, get yourself to Tesco.