This Celeb-Loved Beauty Brand Just Dropped the *Cutest* Grocery-Themed Advent Calendar & It's Already Going Viral
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Friends, we have some good and bad news. The bad news is summer is officially coming to an end. We know it’s hard to hear, but it’s happening — it’s better to face reality head-on. However, the good news is that it’s almost the most wonderful time of year! The end of the year will be here before we know it (again, face the reality head-on on, my friend), and companies have started releasing decor and gifts to prepare you for the season. But what’s really gotten us excited is that advent calendars are starting to pop up everywhere. And nothing reminds you that the holidays are coming quite like an advent calendar.
Even though we’re at the end of August, we’re starting to see a handful of new advent calendars hit the market, with a couple of them already sold out. And the latest brand to hop on the early holiday train is Benefit Cosmetics. The beauty brand loved by countless celebs — from Nicole Kidman and Eva Mendes to Brittany Mahomes and so much more — has released what might be the best makeup advent calendar we’ve ever seen.
Introducing the Gorgeous Grocer! This limited-edition holiday advent calendar arrives in a pretty-in-pink grocery-style shopping basket and features 24 boxes filled with Benefit’s most-loved and best-selling beauty products. Okay, so we admit, it’s a little pricey. But what you get in the set (over $322 in products) is worth the splurge! We don’t want to ruin the surprise, but you’ll get 15 fun-sized products ranging from bright lip stains and mascaras to try, five mini blushes and bronzers, and four full-sized products like the iconic BADgal BANG! volumizing mascara or the classic POREfessional smoothing face primer — just to name a few.
Even though the Gorgeous Grocer launched less than a week ago, it’s already gotten some traction on social media. Makeup gurus and influencers alike who received an early basket from the brand absolutely adore it. “This is amazing and so much fun,” content creator MichelleSays mentioned in her video after opening the entire advent calendar. She also said that it’s one she’s expecting to sell out immediately, and we’d have to agree. With all the fun (and new) products included in the grocer, we anticipate this one flying off the shelves. The Gorgeous Grocer is only sold on BenefitCosmetics.comand retails for $164. Get yours now for the most beauty-filled holiday season yet.
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