CEO Of Cydcor And Sales Expert, Vera Quinn, Shares Why Face To Face Sales Is Here To Stay, Even In Today’s Online World
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With more than 20 years of experience in sales and working with leading outsourced sales company Cydcor, Vera Quinn shares that face to face is here to stay because of one often overlooked thing: customer service.
When shopping online, the simple click of a button can land hundreds of products in front of your eyes. You can buy items from all over the world and have them delivered straight to your door without ever leaving the comfort of your home or office.
But contrary to popular belief, increasing e-commerce sales online doesn’t mean that face to face sales are on a decline. In fact, face to face sales are continuing to make a significant impact on the US economy, and it doesn’t look like that will change any time soon. Sales expert and business executive Vera Quinn, shares that the strength in face to face sales all comes down to customer service, something which is lacking when it comes to virtual shopping.
Quinn is the Chief Executive Officer and President of Cydcor, a California based outsourced sales company, that helps Fortune 500 and emerging businesses achieve their customer acquisition, retention, and growth goals.
She has been in the sales industry for nearly 20 years, is a long time leader and mentor, and has witnessed firsthand how face to face interactions and good old customer service can turn browsing into buying.
“When you are able to speak to someone who clearly understands your needs and what you are trying to achieve, they can help you to filter your options and make a better and more informed purchase,” Quinn says.
Because let’s face it, regardless of how badly you need or want an item, browsing for options online is a tedious and often overwhelming task. First, you go online and search for an item that you are interested in buying. Then, you open up several tabs, scan through all of their websites, and eventually, you end your search without purchasing a thing.
With face to face sales, you have someone on your side that can help break down all the information that browsing presents to you, and assist you in making smarter purchases. That often overlooked aspect of customer service is the key differentiator between browsing and buying, and it’s what has allowed so many companies to continuously experience success, even when challenges like a booming world of online consumption or a global pandemic come into play.
In March 2020 when the world experienced a lockdown, plenty of businesses including Cydcor, were forced to shut down. Quinn shares that for at least two or three months Cydcor was not in business. Yet, their clients chose to stay with them because the company has built a strong reputation of consistently exceeding client expectations and driving revenue growth.
“If they could find a different way to acquire customers, they would have,” Quinn says. “But the reason I don’t think they did is because people are looking for products and services proactively. They find online channels, but they don’t know they have a choice, or that they can compare prices. They don’t know that there’s a better service out there, and what we do is we engage with people and simplify that information in a way that a digital world can’t,” she says.
Cydcor’s clients count on them to get their brands in front of customers and their products or services sold. During customer interactions, their highly trained independent sales contractors can break down complex ideas or services in a way that prioritizes the customer experience, prompts them to make a better decision, save money, or utilize a service in a different, better way.
“I think there will always be certain things that you have to explain to somebody, whether that be products or services, and that’s why I think face to face is here to stay” she concludes.
As a client broker of more than 25 years, Cydcor has a reputation as a leader in outsourced sales. The company quickly puts together well-trained sales teams that have great character and integrity. Often these teams speak to customers about a product as good, if not better, than the client’s own employees. If you are looking to learn more about face to face sales and why it’s here to stay, be sure to visit Cydcor’s website today.
Article paid for by: Ascend Agency, Contact@ascendagency.com
The news and editorial staff of the Bay Area News Group had no role in this post’s preparation.