Add news
March 2010April 2010May 2010June 2010July 2010
August 2010
September 2010October 2010
November 2010
December 2010
January 2011
February 2011March 2011April 2011May 2011June 2011July 2011August 2011September 2011October 2011November 2011December 2011January 2012February 2012March 2012April 2012May 2012June 2012July 2012August 2012September 2012October 2012November 2012December 2012January 2013February 2013March 2013April 2013May 2013June 2013July 2013August 2013September 2013October 2013November 2013December 2013January 2014February 2014March 2014April 2014May 2014June 2014July 2014August 2014September 2014October 2014November 2014December 2014January 2015February 2015March 2015April 2015May 2015June 2015July 2015August 2015September 2015October 2015November 2015December 2015January 2016February 2016March 2016April 2016May 2016June 2016July 2016August 2016September 2016October 2016November 2016December 2016January 2017February 2017March 2017April 2017May 2017June 2017July 2017August 2017September 2017October 2017November 2017December 2017January 2018February 2018March 2018April 2018May 2018June 2018July 2018August 2018September 2018October 2018November 2018December 2018January 2019February 2019March 2019April 2019May 2019June 2019July 2019August 2019September 2019October 2019November 2019December 2019January 2020February 2020March 2020April 2020May 2020June 2020July 2020August 2020September 2020October 2020November 2020December 2020January 2021February 2021March 2021April 2021May 2021June 2021July 2021August 2021September 2021October 2021November 2021December 2021January 2022February 2022March 2022April 2022May 2022June 2022July 2022August 2022September 2022October 2022November 2022December 2022
News Every Day |

Third-Party, White-Label Solutions Boost Luxury Recommerce Growth

Researchers at Spain’s Universitat Politècnica de Catalunya recently published a study showing that reusing 1kg of clothing could save 25 kg of carbon dioxide emissions.

Scaling these findings up and it’s clear that extending the life of garments could dramatically reduce the environmental impact of the global fashion industry. In fact, the study found that doubling the lifespan of every item of clothing would reduce the entire sector’s greenhouse gas emissions by 44%.

In light of the major emissions savings to be made, and as part of its Strategy for Sustainable and Circular Textiles, the EU has outlined its plans to clamp down on fast fashion and extend the life of clothes.

But so far, the circular fashion movement has been pioneered by resale platforms like Depop, The RealReal, Vinted and Vestiaire Collective.

Related: How Vestiaire Collective Uses BNPL to Make High-End Fashion Accessible to All

In the case of California-based The RealReal and Paris-based Vestiaire Collective, the proposition is uniquely geared toward the luxury market, with each company employing professionals to authenticate pre-owned items and flag any counterfeits.

But while these companies promise to weed out counterfeit goods and lend a degree of credibility to the resale process, that hasn’t stopped fake goods from slipping through the net.

In the case of The Real Real, accusations of a subpar authentication process have been leveled against the platform by designer brands themselves. In 2018, for example, French fashion house Chanel filed a suit against the company alleging that it listed counterfeit Chanel products on its website and misled customers into believing that Chanel had endorsed their products on The RealReal.

Explaining their objections at the time, a Chanel spokesperson said that the ability to accurately authenticate “genuine Chanel-branded goods could only reside within Chanel [...]. When this retailer lets its customers believe its so-called experts can authenticate genuine Chanel-branded goods, it deceives them.”

Taking Luxury Resale In-House

For high-end designers, delegating the certification of pre-owned products to third parties poses several risks, including damaging brand reputation and the possibility of missing out on a profitable revenue source.

As a result, a growing number of luxury brands have launched in-house resale channels to guarantee customers are getting the real deal.

Read more: Luxury Resale Is Booming, But Some Luxury Brands Fear Cannibalization

For example, the Balenciaga Re-sell Program, launched in September of this year, allows consumers to drop off their unwanted items at a nearby store or arrange for collection. Balenciaga takes care of authentication and pricing before they are photographed and listed on a network of global marketplaces.

See more: Luxury Resale Competition Spikes as ‘What Goes Around’ Opens Amazon Storefront

For Balenciaga, entering the resale space was enabled by a partnership with Reflaunt, a Portuguese firm that allows companies to outsource collection and distribution. Reflaunt has also built a white label solution for fashion houses interested in creating their own branded resale marketplaces instead of relying on existing platforms. A similar proposition is offered by the U.S.-based firm Archive.

Read also: Luxury Brands Rush to Own the Resale Experience

For those that don’t want to build their own resale marketplace, there’s always the option to partner with an existing platform as Burberry, Kering-owned Gucci and Stella McCartney have chosen to do through tie-ins with The Real Real.

Resale Is Not for All

Despite the increasing growth and interest in secondhand retail, some brands have snubbed the luxury resale market altogether.

In a first-half earnings presentation this year, Hermès’ CEO Axel Dumas said engaging with the resale market “would be to the detriment of our regular client who comes to the store.”

Bruno Pavlovsky, president of Chanel and its fashion arm, reportedly shared similar sentiments with WWD last year: “We’ve spent the last 20 years securing [control of our distribution], so we’re not going to give it up now with partnerships in the secondhand market.”

And as PYMNTS reported, it’s a position also echoed by Antoine Arnault, head of image and environment at LVMH. “We have such long-lasting products and we repair them. We, for the moment, will stick to that and [propose as many] beautiful new products, as creative and thrilling new collections as we can. For the moment, we will stay away from that secondhand market.”

But that’s not to say brands are not willing to dip their toes in the booming market. In fact, despite Arnault’s comments, LVMH announced in April of last year the launch of Nona Source, a “re-sourcing” platform through which it sells excess and deadstock materials to emerging fashion brands across Europe.

“Nona Source is a concrete solution to address the challenges and opportunities of circularity, a key pillar of LVMH’s environmental strategy,” the company said at the time.

For all PYMNTS EMEA coverage, subscribe to the daily EMEA Newsletter.

Read also

Moment ‘hero’ son lifts truck that fell on his father

LPA develops into Tropical Depression Rosal

Video: Jake Brown on Mets retaining Brandon Nimmo, signing Justin Verlander

News, articles, comments, with a minute-by-minute update, now on

News Every Day

Marin commercial property sales sapped by interest rate hikes — latest news 24/7. You can add your news instantly now — here

News Every Day

Pro-Life Attorneys Tell Utah Supreme Court: Let Abortion Ban Save Babies

Sports today

Новости тенниса
Даниил Медведев

Медведев вышел в полуфинал выставочного турнира, обыграв Зверева

Спорт в России и мире

Фотографии Чемпионата России по шинкиокушинкай по кумитэ. Часть 5


All sports news today


Sports in Russia today


Композитор Эдуард Артемьев экстренно госпитализирован с ковидом

Новости России

Game News

If you like Marvel's Midnight Suns, you'll like these Marvel comics


«Единая Россия» Минпросвещения провели первый форум "Школа Героя"

Губернаторы России

Игроки четвертьфинала ЧМ по футболу 2022: кто они

Взрывы и смерть охранника: что известно о крупном пожаре в ТРЦ «Мега Химки» к этому часу

Мощный пожар в усадьбе рядом с Пушкинским музеем Москвы ликвидировали

Препарат Дорогова - лекарство от смерти: где сегодня легендарная микстура?

Звезды бесплатно учат москвичей зимним видам спорта

Лоза посмеялся над словами Лаймы Вайкуле об СССР

Кумир тинейджеров трех десятилетий: что привнес в рок-музыку Брайан Молко из Placebo

Откровенный образ монахини на Волочковой восхитил Хрусталёва

Смолянам покажут трагическую историю любви Авы Гарднер и Фрэнка Синатры

Сусанинец Сергей Андреев стал победителем вокального шоу-конкурса «Мой лучший хит»

Теннисисты из России и Белоруссии, вероятнее всего, сыграют на «Уимблдоне»-2023

В Костроме Алексей Смирнов проинспектировал ремонтные работы на теплотрассах

Актер Ливанов рассказал, что перестал дружить с Кончаловским после фильма "Андрей Рублев"


Препарат Дорогова - лекарство от смерти: где сегодня легендарная микстура?

Лайфхак от «Метриум»: Как распознать фейковые объявления о продаже квартир?

В Москве завершился культурный проект «Классика: история и современность»

Путин включил губернатора Забайкалья в состав президиума Госсовета

Кафедра права АрГУ провела мероприятие ко Дню Конституции Арцаха

Как клиентам супермаркетов «Перекресток» и «Пятерочка» получить на кассе наличные средства

Mash: Бедрос Киркоров попал в реанимацию

Большая фанатская семья: тульские болельщики «Спартака» рассказали об атмосфере и новых знакомствах | ТСН24

Nihon Keizai: санкции Запада в энергетике сблизят развивающиеся страны с Россией

Неделя миллиардера: «задержание» в Лондоне, срок Масловскому, охота на яхту Madam Gu

Женщина в Югре избила экс-жену и 4-месячного сына своего сожителя из-за ревности

Путин в России и мире

Персональные новости

Людвиг ван Бетховен

Концерт «Бетховен. Лучшее»

News Every Day

Pro-Life Attorneys Tell Utah Supreme Court: Let Abortion Ban Save Babies

Friends of Today24

Музыкальные новости

Персональные новости