China first: The untold story of how Starbucks has cozied up to the Communist Party in pursuit of explosive growth
Starbucks says that China will become its biggest market by 2025. To get there, the company is contorting its values—and taking on significant risk.
In April, when Howard Schultz returned to Starbucks for his third and—the company swore—final stint as CEO, the company looked as if it needed coffee. The pandemic had done a number on sales. Shares had stumbled.
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