Add news
March 2010April 2010May 2010June 2010July 2010
August 2010
September 2010October 2010
November 2010
December 2010
January 2011
February 2011March 2011April 2011May 2011June 2011July 2011August 2011September 2011October 2011November 2011December 2011January 2012February 2012March 2012April 2012May 2012June 2012July 2012August 2012September 2012October 2012November 2012December 2012January 2013February 2013March 2013April 2013May 2013June 2013July 2013August 2013September 2013October 2013November 2013December 2013January 2014February 2014March 2014April 2014May 2014June 2014July 2014August 2014September 2014October 2014November 2014December 2014January 2015February 2015March 2015April 2015May 2015June 2015July 2015August 2015September 2015October 2015November 2015December 2015January 2016February 2016March 2016April 2016May 2016June 2016July 2016August 2016September 2016October 2016November 2016December 2016January 2017February 2017March 2017April 2017May 2017June 2017July 2017August 2017September 2017October 2017November 2017December 2017January 2018February 2018March 2018April 2018May 2018June 2018July 2018August 2018September 2018October 2018November 2018December 2018January 2019February 2019March 2019April 2019May 2019June 2019July 2019August 2019September 2019October 2019November 2019December 2019January 2020February 2020March 2020April 2020May 2020June 2020July 2020August 2020September 2020October 2020November 2020December 2020January 2021February 2021March 2021April 2021May 2021June 2021July 2021August 2021September 2021October 2021November 2021December 2021January 2022February 2022March 2022April 2022May 2022June 2022July 2022August 2022September 2022October 2022November 2022December 2022
News Every Day |

Our list of top leaders transforming tech shows how transparency and productivity are more important than ever

Mary Ellen Coe headshot, wearing black suit and sitting in a wooden chair
YouTube's head of business, Mary Ellen Coe.
  • Tech companies that proactively reacted to consumer and enterprise demands came out ahead this year.
  • They did so via leaders with the foresight to understand consumer and enterprise spending habits.
  • 100 People Transforming Business is an annual list highlighting people across industries who are changing the way the world does business. Check out the full list for 2022. 

In a year marked by change, the tech companies with the foresight to proactively react to consumer and enterprise demands came out ahead. The emerging technology leaders featured on Insider's annual "100 People Transforming Business" list have stepped up to do just that.

The global economy spent the first months of the year rebounding from the effects of the COVID-19 pandemic — right before markets started to brace for a recession.

That's led to layoffs across the tech sector, even as consumers and advertisers alike show signs of cutting spending. At the same time, it's proved to be a year rife with opportunities for those who can help their customers ride the wave and be productive without distractions.

It's a tough situation to manage. But these leaders have pulled through with the help of customer data, feedback from users, and maybe just a bit of luck. 

Workers want tools to make their jobs easier

In 2020 and 2021, tools for remote work dominated the workplace. That shifted more firmly to a hybrid model as workers returned to the office, at least part time. That takes us to 2022, when businesses have relied heavily on productivity and work-management tools to keep everything from anywhere organized.

The productivity tool Notion went viral this year, as it offers a way for both businesses and individual consumers to organize their lives. By using planning and collaboration tools internally, Notion has learned how to scale to support a massive influx of users, its chief operating officer, Akshay Kothari, said.

At the same time, the online-whiteboard platform Miro has risen to prominence. Virtual-whiteboard platforms are seen as an essential workplace tool that some predict are set to stay a popular tool in business tech.

"It's been a balance between following a proven playbook for managing hypergrowth and also trying to figure things out as we go," Andrey Khusid, the CEO and founder of Miro, told Insider.

Beyond the world of software, companies are trying to ride the bleeding edge by installing smart sensors and other internet-connected devices to track metrics like office attendance. Chris LaPré, the head of technology at the Connectivity Standards Alliance, is leading the charge to create industrywide standards for the so-called Internet of Things, promoting a protocol called Matter that promises to unite Apple, Amazon, Google, and other manufacturers of IoT devices under one set of guidelines.

Tech transparency becomes a talking point across platforms

At home, this year showed that tech consumers wanted more transparency. And the transformers on Insider's list are spearheading ways to improve that.

That's clear with BeReal CEO Alexis Barreyat's approach to social media. The platform focuses on getting users to share what they're seeing at a given moment with friends. It's a direct opposition to the edited look into people's lives on other platforms, which have recently faced increased criticism. 

Elsewhere, YouTube's head of business, Mary Ellen Coe, is tasked with being on the cutting edge of what keeps end users and creators engaged. The site is testing products to compete with the short-form-video platform TikTok.

As these platforms grow their influence, however, the risk of misinformation grows with them. That's why companies like Google and Adobe have been stepping up their efforts to fight it, especially in the run-up to the US midterm elections on Tuesday.

"If something can be faked, then everything can be questioned," Andy Parsons, the senior director of the Content Authenticity Initiative at Adobe, said. "We have to not detect what's fake, but we need to prove what's true."

And under its vice president of trust and safety, Laurie Richardson, Google has boosted its efforts to make election information more accessible. 

That transparency extends to the workers behind the tech. In response to economic uncertainty and other business challenges, labor organizers like Jessica Gonzalez at CODE-CWA are working to bring unionization to more tech firms. 

"I was in a space where I was like, 'Oh, my gosh, I have almost 10 years in this industry, and it's the same,'" Gonzalez told Insider. "I was really tired. And so I was like, 'OK, I'm going to be someone who helps the movement.'"

Founders and investors solving real problems rule the startup world

In the startup world, wearable technology is having a moment. But venture capitalists are focusing on investing in firms with founders they believe in.

"Having been an immigrant twice now," Adeyemi Ajao, a cofounder and managing partner at Base10 Partners, told Insider, "it's always given me a lot of empathy for people who feel like the 'other.' It has been helpful for me as an investor and as an entrepreneur."

When it comes to products taking off, Insider selected transformers that developed products this year that are close to problems they experienced firsthand.

Take, for example, Aly Orady, the CEO and founder at Tonal, which builds a smart home gym. It's a new approach to working out at home that stemmed from the founder's own troubles getting to the gym, according to Orady. 

And GraphWear Technologies' cofounder and CEO, Rajatesh Gudibande, also made the list for his commitment to accessible health devices. 

"I saw that the logistics of healthcare were clunky, and so I set out to make a change," Gudibande told Authority Magazine last year.

Read the original article on Business Insider

Read also

Athlete flipped the bird, lost scholarship, now wins appeal

Steph Curry quietly sells Atherton mansion

Chelsea star Marc Cucurella admits Barcelona transfer return dream despite sealing £63m Blues move just FOUR MONTHS ago

News, articles, comments, with a minute-by-minute update, now on

News Every Day

‘How many Uber drivers does it take to pick up a disabled person?’: Disabled person says 3 Uber drivers canceled on them because of their service dog — latest news 24/7. You can add your news instantly now — here

News Every Day

‘How many Uber drivers does it take to pick up a disabled person?’: Disabled person says 3 Uber drivers canceled on them because of their service dog

Sports today

Новости тенниса

Путинцева подобралась к топ-50 рейтинга WTA

Спорт в России и мире

Телефестиваль «Песня года – 2022»


All sports news today


Sports in Russia today


Первая релокация Дядюры. Любовь к футболу привела в Ульяновск московского дирижера

Новости России

Game News

TikTok roleplayers have made a viral game out of trading with capitalism cats


СРОЧНО! Парламент Франции единогласно принял резолюцию в поддержку Армении и за введение санкций против Азербайджана

Губернаторы России

Индия предлагала Армении оружие в дни войны 2020 года, но Ереван не принял помощь

Заботливые политики помогут предотвратить эпидемии и войны?! Рекомендации проекта Служба общей информационной безопасности, Анатолий Голод

Авиарейсы в Архангельск с 1 мая будут приниматься на запасном аэропорте

В Казани объявили победителей регионального отборочного тура Всероссийского культурно-благотворительного фестиваля «Добрая волна»

Два грузовых автомобиля столкнулись на Автозаводской эстакаде

Балерина Волочкова собралась отсудить 3,5 млн рублей за потоп в петербургской квартире

Кинопродюсер. Российский кинопродюсер. Кинопродюсер в Москве.

Купить Музыку – Berlin Tango в стиле аргентинского танго!

Рэпер Баста хочет организовать боксерский реванш между Биволом и Канело

Российская теннисистка Шнайдер выиграла первый турнир WTA в карьере

Пресс-служба ATP опубликовала подборку лучших матчей сезона-2022 на турнирах ATP

Путинцева сыграет на выставочном командном турнире в Санкт-Петербурге

Путинцева подобралась к топ-50 рейтинга WTA

СРОЧНО! Парламент Франции единогласно принял резолюцию в поддержку Армении и за введение санкций против Азербайджана

Масштабный Фестиваль психосоматики 

Творческие коллективы Химок стали лауреатами конкурса «МиР — Музыка и Развитие»

Новые провокации Азербайджана. «Южный Азербайджан» крепчает: Баку втягивается в антииранскую истерию

Закрытие Азербайджаном Лачинского коридора станет нападением на российских миротворцев - Глава МИД Нагорного Карабаха (Арцаха)

Игорь Маковский: энергетики продолжают аварийно-восстановительные работы и готовятся к новым вызовам непогоды

Брат премьер-министра Армении Пашиняна попал в аварию

«Парма» крупно проиграла на выезде ЦСКА

Зоотехнолог Никитина рассказала, что содержать лемура в квартире сложно

В Москве в среду вечером пробки достигли 9 баллов

Собянин принял участие в техническом пуске нового участка БКЛ от «Электрозаводской» до «Савеловской»

Известного политехнолога признали виновным в мошенничестве с госзакупками в Приморье

Путин в России и мире

Персональные новости

Александр Градский

Никас Сафронов выдвинул новые версии о причине смерти Александра Градского

News Every Day

RoboCV: stacker robot

Friends of Today24

Музыкальные новости

Персональные новости