Ahead of Verified Fan presale for Taylor Swift's highly anticipated Eras Tour, Ticketmaster promptly broke like a promise.
People started reporting problems with Ticketmaster on DownDetector starting at 9 a.m. EST and peaking around 9:30 a.m. on Tuesday. (DownDetector is owned by Ziff Davis, Mashable parent company.) Verified fan presale for the Eras Tour began at 10 a.m., and Ticketmaster immediately started trending on Twitter. We know all too well how challenging securing tickets on Ticketmaster has become, and Swift has released four albums and re-recorded two albums since her last tour in 2018, making the desire to see her at an all-time high.
The Ticketmaster website warned fans that the seating chart for buying tickets would not reflect availability, and it's a mystery how after so many website crashes and ticket scalpers jacking up prices that a better system has not been put in place.
Swifties are in a gold rush to buy tickets and tweeting their way through the pain of the purple, 2000+ queue to buy tickets.
For the Swifties who weren't the lucky ones chosen for Verified Fan presale, it was even more painful. When Verified Fan selection emails arrived in inboxes on Monday (Nov. 14), the timeline was flooded with fans celebrating getting presale codes or cursing the treacherous website's name for passing them by.
Dear reader, this is only the Verified Fan presale. Brace yourself for Capital One credit carder holder presale at 2 p.m. and general sale on Nov. 18. This is going to be all a certain sector of the internet will be talking about until the end of the week. And to all Swifites in the ticketing trenches, may "Karma" be on your side.