The price of Heinz tomato ketchup has risen more than any other of Britain’s favourite branded foods, new research has revealed.
Some of the nation’s most popular branded foods have soared throughout the cost-of-living crisis, with ketchup a whopping 53 per cent (91p) more expensive than two years ago.
Dolmio Lasagne Sauce was a close second, as it went up by 47 per cent (61p) on average.
Heinz Classic Cream Of Chicken Soup 400g also went up an average of 46 per cent or 44p, and even student staples like Batchelors Super Noodles Bbq Beef Flavour went up an average of 43 per cent across six supermarkets.
Prices also increased on basics such as Hovis Granary Wholemeal 800g, increasing by an average of 43 per cent or 58p across the six supermarkets, from £1.39 to £1.97 on average.
One of the biggest leaps in terms of pounds and pence was on branded butter.
Anchor Spreadable butter tub 500g went up by £1.31 (45%) on average across all six supermarkets over the two-year period.
Meanwhile Lurpak spreadable slightly salted tub 500g saw an average increase of £1.17 (35%).
The top 30 products that have risen during the cost-of-living crisis
- Heinz Tomato Ketchup Sauce –53%
- Dolmio Lasagne Sauce – 47%
- Heinz Classic Cream Of Chicken Soup – 46%
- Dolmio Bolognese Original Pasta Sauce – 46%
- Anchor Spreadable Butter Tub – 45%
- Heinz Cream Of Tomato Soup- 44%
- Colman’s Classic Mint Sauce – 44%
- Colman’s Horseradish Sauce – 44%
- Batchelors Super Noodles Bbq Beef Flavour – 43%
- Hovis Granary Wholemeal – 43%
- Sharwoods Butter Chicken Simmer Sauce – 39%
- Cravendale Semi Skimmed Milk – 38%
- Sharwoods Balti Cooking Sauce – 38%
- Sharwoods Korma Sauce – 38%
- Lurpak Spreadable Slightly Salted Tub – 35%
- Hellmanns Real Squeezy Mayonnaise – 35%
- Muller Corner Vanilla & Banana Chocolate Balls & Flakes – 34%
- McCain Home Chips Straight Cut – 34%
- Birds Eye 10 Original Potato Waffles – 33%
- Green Giant Salt Free Naturally Sweet Sweetcorn – 30%
- Dr. Oetker Ristorante Mozzarella Pizza – 30%
- Birds Eye Frozen Garden Peas 375g – 28%
- Cathedral City Extra Mature 350g – 26%
- Walkers Cheese & Onion Crisps multi-pack – 26%
- Pukka Pies All Steak Pie – 26%
- Magnum Almond Ice Cream 4 x 100ml 400ml – 26%
- Hovis Soft White Thick Bread Loaf – 24%
- McVities Biscuits Ginger Nuts – 22%
- Hovis Soft White Medium Bread Loaf – 22%
- Cif Power And Shine Bathroom Cleaner Spray – 22%
The price of Twinings of London Everyday 100 Tea Bags had the sharpest individual increase in absolute terms at one supermarket – an extra £2.33 (64%) in 2022 compared to the base price in 2020.
The data from Which? shows that despite overall inflation being at almost 15 per cent since this time last year, some of Britain’s favourite branded foods may have risen much more sharply and prices on specific products across the supermarkets can differ significantly.
Sue Davies, Which? Head of Food Policy, said: ‘Our research shows the shocking rate of inflation on some of the nation’s favourite branded foods, which is much higher than the national average and highlights why it is so important for retailers to provide people with a choice of product ranges.
‘Supermarkets must ensure budget lines for healthy and affordable essential items are widely available across their stores including smaller convenience stores.
‘Promotions should be targeted at those most in need and people supported so they can easily compare the price of products to get the best value for money.’
Which? looked at 79 branded items, comparing prices at six major supermarkets, Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose, over a 30 day period from 21 September to 20 October in both 2020 and 2022.
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