Bourjois set to make UK return exclusively at Superdrug
French beauty brand Bourjois is coming back to the UK, exclusively at Superdrug.
The much-loved cosmetics brand was sadly discontinued in December 2019, but now UK fans can once again pick up essentials on the high street.
- Shop Bourjois at Superdrug here
Bourjois will be returning from early July, with makeup fans able to shop the range exclusively online at Superdrug.com.
This will be followed by a roll-out in stores across the UK later this summer.
We don’t know about you, but we are excited for the hotly anticipated comeback, and the return of some cult-classic makeup products.
Previously fans were forced to scour Amazon and sites such as Notino.co.uk to find beloved items.
But now shoppers will once again be able to stock up on the Little Round Pot blush and Rouge Velvet Lipsticks.
Speaking about the return, Bourjois brand director, Anne Lebourg, said: “Bourjois is overjoyed to be returning to the UK. Since the range was discontinued in the UK in 2019, our deep -rooted heritage of effortless Parisian beauty has continued in France – and indeed worldwide.
“We are looking forward to reintroducing our iconic products, as well as new innovations to Superdrug customers, existing to make beauty a happier place.”
Superdrug’s trading director Megan Potter added: “Superdrug is absolutely thrilled to welcome the iconic Bourjois brand back to the UK, especially as the range was previously a firm favourite with our customers.
“Parisian beauty is having a big moment thanks to Emily In Paris – and let’s face it, that chic French style will never go out of fashion!”
We can’t wait to get our hands on brand firm favourites such as the pot blusher and lightweight Healthy Mix foundation, which are set to return to shelves in the coming weeks.
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