Six insurance insights shaping 2022
A ‘digital first’ narrative is sweeping across the insurance landscape, driven by a new generation of consumers, data, automation, and Artificial Intelligence (AI). GasanMamo Insurance looks at the top trends that are shaping the insurance industry and how digital technologies are driving irreversible change. Customer centricity and customer experience (CX) Customer centricity continues to hold top focus in 2022, as insurers continue to understand that they will not only need to meet customers where they are today but innovate to meet them in the future. In an age where customers expect everything to be available at the click of a button, the insurance industry is recognizing that there is an increased appetite for digital capabilities across many age groups. Mobile apps and increased usage Mobile applications have emerged as the game-changer for every industry, and the insurance sector is no exception. They help to increase efficiency, customer satisfaction, user engagement, and loyalty as well as allowing insurance companies to simplify complex processes and reduce paperwork. The most successful apps are straightforward and action-driven, quickly leading the customer to what...