STEPHEN Bear has been condemned by ad authorities for faking a $100,000 Twitter competition, allegedly won by his girlfriend, which outraged loyal fans.
This is the second time the reality star has been rapped by the Advertising Standards Authority for a hoax freebie after he enticed people to sign up for his YouTube Channel to win £10,000.Bear claimed his girlfriend had won[/caption]
Fans complained after Bear tweeted the $100,000 giveaway on 25 August last year, posting: “I will be giving away $100,000 in 24 hours. To enter… 1. Say 3 nice things about me. 2. Like this post. 3. Retweet this post. 4. FOLLOW 5. hashtag “#internationalplayboy” after your comment”.
He was reported to the ASA by entrants, who “believed the winner to be the partner of Stephen Bear”, which was and still is model Jessica Smith.
The ASA ruled against Bear, who failed to respond to its investigation, and showed “apparent disregard for the [advertising] code”.
The ASA added: “We were not provided with any information about how the promotion had been administered, how a winner had been selected, nor evidence which showed that the prize of $100,000 had been awarded.”
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The 32-year-old was warned about his future conduct, just like he was in June last year for posting three videos on his YouTube in February saying: “COMPETITION TIME !!!! DO YOU WANT TO WIN £10,000??? Here are the rules. 1. Like this video 2. Subscribe to my channel 3. Guess the correct amount of kick ups in the comment section.”
In the second and third videos, he’s showing an open briefcase, which supposedly reveals the money inside, and Bear announcing the winner.
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Yet again, Bear failed to respond to the ASA inquiry and the complaint was upheld that the prize had not been “administered fairly”.
In 2013, the serial liar faked a £2 million lottery win by photoshopping a BBC news story and then posting a snap of a luxury car with the reg plated S7EVE, captioning the pic: “Won a bit of money last week… I’m seeing my financial advisor over in LA in the morning. The future looks good.”