An artificial intelligence and software company is making camper attachments for Tesla Cybertrucks.
Stream It has already had $100 million in preorders for its CyberLandr, the company announced Wednesday.
See inside the $50,000 CyberLandr, which will be produced and delivered in tandem with the Cybertruck.
Chatter about Tesla's upcoming Cybertruck has subsided since its unveiling in late 2019, but that's not stopping designers from imagining its potential uses.Elon Musk and the Cybertruck.
This includes Lance King, the CEO of Stream It, a software and artificial intelligence company that's now pivoting to create attachments that can turn Cybertrucks into a pop-up tiny home on wheels.The CyberLandr.
CyberLandr
Yes, you read that right. A tech company is now making pickup-truck campers, or "CyberLandrs."The CyberLandr.
CyberLandr
The production of Tesla's infamous Cybertruck might have been pushed back from 2021 to 2022, but that's not stopping Stream It from "ramping everything up," King told Insider.Tesla Cybertruck and Cyberquad.
Ringo H.W. Chiu/Associated Press
King first thought of the idea when he was preordering a Cybertruck and realized no existing RV or camper would be compatible with the futuristic truck's body.The CyberLandr.
CyberLandr
The RV industry "hasn't innovated in 50 years," King said. "They're not going to get a stroke of genius and create a new RV. And I thought, 'Who could do it?'"The CyberLandr.
CyberLandr
King says the answer is his Stream It team.A deployed CyberLandr.
CyberLandr
"The only company I can think of that could do that is my company," King said. "We've got the software developers; we've got the AI; and we're really creative. We wanted it to be a Tesla-like experience even when you were in a RV."The CyberLandr.
CyberLandr
According to King, a "true Tesla level RV" needs strong software that's capable of artificial intelligence and yearly updates, similar to Tesla's vehicles.The CyberLandr stowed away.
CyberLandr
So toward the start of the COVID-19 pandemic, in the face of potential layoffs, King decided to put his team to work designing the CyberLandr.The CyberLandr's kitchen.
Cyberlandr
Before this project, the company had never worked in the RV industry, though many team members enjoy overlanding, camping, and RVing.The CyberLandr mid-deployment.
CyberLandr
King says this inexperience with RVs is actually a "massive strength."A fully deployed CyberLandr.
CyberLandr
"Tesla would never have been able to reinvent the car had they been in the car business," King said. "Just being in that changes your field of vision. We think it was necessary to not be in the RV industry to create a truly new and unique product."The entry door.
Cyberlandr
So far, the investment is paying off.The CyberLandr.
Cyberlandr
The camper was an instant success upon its unveiling in early April, according to the company.The four stages of the CyberLandr's deployment.
CyberLandr
To prove potential market success, the company's goal was to have 100 to 200 interested customers within the first month. Instead, it saw 1,000 buyers, it said.The CyberLandr's living room.
Cyberlandr
According to King, the CyberLandr team has already hit more than $100 million in preorders, the company announced Wednesday and confirmed to Insider.The bed being deployed.
The camper's popularity should come as no surprise.The CyberLandr.
CyberLandr
The CyberLandr combines two growing trends that have recently flooded the automobile industry: camper vans and electric pickup trucks.A deployed CyberLandr.
CyberLandr
Now let's take a closer look at the tiny home on wheels. The roughly $50,000 CyberLandr has a retractable staircase that leads up to the interior's living room, bedroom, and bathroom.The CyberLandr.
The entire unit can tuck away into the Cybetruck's bed when it's not in use. Think of it as a pop-top camper.The CyberLandr.
CyberLandr
Let's start in the kitchen, which has all the basic necessities with a tech-forward twist, like a voice-controlled smart faucet, a refrigerator, a porcelain countertop with a hidden cooktop, and a sink with a cutting board and drying rack.The CyberLandr's kitchen.
Cyberlandr
The living room is right next to the kitchen and comes with removable seats, voice- or phone-activated lights and temperature control, and a 32-inch smart television equipped with streaming services like Netflix and Apple TV+.The interior of the CyberLandr.
CyberLandr
This space can also be used as an office: The television can double as a second monitor; the pivoting tables can be used as desks; and the CyberLandr's Starlink satellite dish can provide an internet connection.The CyberLandr's living room.
Cyberlandr
The living room also transforms into a bedroom. All you have to do is unfold the seats into a roughly queen-sized bed.The bed.
CyberLandr
There's also space under the bed to sleep an additional adult or two children.A fully deployed CyberLandr.
CyberLandr
Other amenities inside the tiny home on wheels include heated floors, an onboard bathroom with a shower, sink, and toilet, and smart glass that can dim for more privacy.The CyberLandr's bathroom.
To power all of this, the CyberLandr will use the truck's battery and its own 500-watt solar panels.The CyberLandr.
Cyberlandr
Stream It predicts the 1,200-pound camper will inevitably cut the truck's range by 5%.The CyberLandr.
Cyberlandr
When it's fully deployed, the truck and its tiny home will likely stand at just under 11 feet tall, depending on the final height of the Cybertruck.The CyberLandr.
CyberLandr
Designing a camper based on a vehicle that doesn't exist yet has its obvious challenges, but King believes the Cybertruck's design won't change too much from the original unveil.The CyberLandr.
Cyberlandr
And the team has already created renderings of the camper with exact measurements, allowing the designers to easily change the camper's dimensions according to the final Cybertruck design.The bed.
CyberLandr
The campers will eventually be produced near the Cybertruck's manufacturing site in Texas. This proximity will allow the CyberLandr team to install the campers onto the Cybertrucks for its customers.The CyberLandr's bathroom.
In the short term, the company will be leasing a manufacturing facility just outside of Austin, Texas. But looking ahead, Stream It plans to create its own facility in the city.The CyberLandr's kitchen.
CyberLandr
Despite this prep work, King is "really nervous" about the first customers who ordered a CyberLandr.The removable seats from the CyberLandr.
CyberLandr
The product is wholly dependent on the final Cybertruck specifications, so if Tesla doesn't share them before the Cybertrucks are shipped out, the team will have to take their own measurements and tweak the designs. This means the first few customers might not have their CyberLandrs by the time their Cybertrucks are ready.The CyberLandr's kitchen.
CyberLandr
"We're ramping up everything to make sure we can respond very quickly to those changes and get them out as soon as possible afterwards," King said.The CyberLandr's kitchen.
