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While Black Friday is a big shopping day for major retailers, Small Business Saturday is your chance to support high-quality brands that might fly under the radar. With the disproportionate effect the pandemic has had on small businesses, it's more important than ever to support your favorite independent sellers.
Many of our favorite small businesses are having sales throughout the Black Friday and Cyber Monday weekend, including Brooklinen, Bombas, Coop Home Goods, and more. To help you find the best Small Business Saturday deals, we have rounded up a few of our favorites from brands we've previously tested and featured in our guides and reviews.
Here are the best Small Business Saturday deals to shop today
Partake specializes in allergen-free treats, so its cookies are ideal for school snacks and other get-togethers. I have a sensitivity to gluten and was impressed with how good the chocolate chip cookies tasted — I couldn't tell they were gluten-free.
If you like Caribbean food and don't have anywhere to get it locally, Callaloo Box has you covered. Founded by sisters from Trinidad, Callaloo Box has a wide assortment of hard-to-find Caribbean groceries. I like to snack on the high-protein, high-fiber split peas between meals.
We love Great Jones because it makes luxury cookware more accessible and its beautiful designs are sure to make your Instagram stories pop. Our team finds that the bakeware performs well and is incredibly durable. Today, you can save even more on these already-affordable pieces.
Sistain is about as small as it gets. When I interviewed Jaclyn Tracy, the founder and CEO of Sistain, in August, she told me the independent retailer only had five employees, all women.
Tracy aims to make Sistain more than just an online store, too, as she's trying to help consumers make earth-conscious purchasing decisions. In addition to a carefully curated shop of sustainable home and kitchen products, Sistain offers tips and resources for eco-friendly consumerism.
Stojo seeks to help the environment by making reusable cups and bowls that are convenient to carry with you. The company's products collapse so you can keep a coffee cup in your pocket or bag, and when you head to the coffee shop, you just pop it out and avoid wasting a paper cup. My son brings the Stojo Jr. bottle to school — he likes that it reminds him of a fidget toy.
Leatherology makes stylish leather products accessible to shoppers of all budgets. The company specializes in wallets, handbags, portfolios, and more. For Small Business Saturday, it's offering 10% off sitewide, 15% off purchases of $100+, and 20% off purchases of $250+.
Nroda is a Black woman-owned business that specializes in stylish eyewear. The brand is best known for its sunglasses but it's also branched out to include earrings, rings, and other jewelry.
In our guide to the best meat thermometers, Thermoworks thermometers were tops in all five categories we tested for. For Small Business Saturday, many of our favorites are on sale, including 20% off the Thermoworks Thermapen One, the best meat thermometer, according to our testing.
SunshinyMoon is a Black woman-owned shop on Etsy that specializes in handmade period kits and accessories. The designs on the period wallets and kits range from cute to badass. The shop also has several first-period kits to help teens prepare.
Small Business Saturday is an excellent opportunity to support Black-owned businesses. Nappy Head Club was started by two sisters who were tired of the lack of authentic representation. The site offers clothing and accessories that celebrate pride of self.
Firstleaf is our pick for the best value wine club subscription. In addition to the attractive intro offer, which is even more attractive through Cyber Monday, we liked that you can easily swap out the pre-selected bottles in your order to get the varieties that suit your tastes.
Otherland believes that candles make everything better. That's why it's set out to produce candles made of clean ingredients. The candles come in reusable glass tumblers that are made in the USA. With its unique scents, we think Otherland is one of the best places to buy candles online.
Brooklyn-based Partners Coffee Co. partners with farms around the world to build a diverse, seasonal menu of roasts. The company is also committed to green practices, including offering retail coffee bags that are part of a zero-waste manufacturing chain.
Small Business Saturday FAQ
What is Small Business Saturday?
Started by American Express in 2010, Small Business Saturday was created to encourage consumers to support small shops the day after Black Friday. Many stores have special deals to commemorate the day.
When is Small Business Saturday?
It falls the day after Black Friday and two days after Thanksgiving in the US (which is on the fourth Thursday of November). This year, Small Business Sunday is November 27.
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