Мобильный 1 Add news
March 2010
April 2010
May 2010June 2010July 2010
August 2010
September 2010October 2010
November 2010
December 2010
January 2011
February 2011March 2011April 2011May 2011June 2011July 2011August 2011September 2011October 2011November 2011December 2011January 2012February 2012March 2012April 2012May 2012June 2012July 2012August 2012September 2012October 2012November 2012December 2012January 2013February 2013March 2013April 2013May 2013June 2013July 2013August 2013September 2013October 2013November 2013December 2013January 2014February 2014March 2014April 2014May 2014June 2014July 2014August 2014September 2014October 2014November 2014December 2014January 2015February 2015March 2015April 2015May 2015June 2015July 2015August 2015September 2015October 2015November 2015December 2015January 2016February 2016March 2016April 2016May 2016June 2016July 2016August 2016September 2016October 2016November 2016December 2016January 2017February 2017March 2017April 2017May 2017June 2017July 2017August 2017September 2017October 2017November 2017December 2017January 2018February 2018March 2018April 2018May 2018June 2018July 2018August 2018September 2018October 2018November 2018December 2018January 2019February 2019March 2019April 2019May 2019June 2019July 2019August 2019September 2019October 2019November 2019December 2019January 2020February 2020March 2020April 2020May 2020June 2020July 2020August 2020September 2020October 2020November 2020December 2020January 2021February 2021March 2021April 2021May 2021June 2021July 2021August 2021September 2021October 2021November 2021
News Every Day |

Small Businesses Must Have Digital Tech To Win Black Friday Sales

Shoppers in New York, Los Angeles, Chicago and Boston might notice a new art installation this holiday season featuring products from local businesses. But these murals, a collaboration between American Express and Google, aren’t just for aesthetics — they create a fully shoppable experience, allowing consumers to scan and purchase the products they see.

“This is really thinking about how to put a new spin on traditional holiday shopping,” said Marianne Rausch, vice president of Shop Small and Small Business Saturday for American Express. “So, we’re building off of the beloved tradition that so many of us have of visiting holiday window displays.”

Rausch said the exact locations of the murals, which are painted by local artists from each community, will be announced later this month. In addition, American Express and Google are offering workshops for small business owners to help them bolster digital capabilities.

“Consumers are spending more across online as well as in-store than ever before,” Rausch said. “So really thinking about how you can expand customer reach across physical as well as digital touchpoints is incredibly key.”

The murals and workshops are part of American Express’ 12th Small Business Saturday, which includes a nationwide marketing campaign featuring the ways consumers can support local businesses, complete with downloadable resources for merchants to use for promotion. American Express is also launching a Shop Small x ByBlack marketplace powered by Showfield’s, an extension of the national ByBlack business directory of Black-owned businesses.

“Small Business Saturday has evolved over time to both meet new social needs as well as reflect changing consumer preferences,” Rausch said.

Related news: Mobile Wallets, Automated Receivables Key to Holiday 2021 Sales Success for Small Business

Reaping the Rewards of Investment

According to Deloitte’s Holiday Retail Forecast, the holiday shopping season is expected to reach nearly an estimated $1.3 trillion in total consumer spending for November and December, a 7% increase versus last year. PYMNTS data also show that nearly three-quarters of consumers plan to spend at least as much as they did last year, with 19% planning to spend more.

See also: Holiday Shopping Outlook Suggests ‘Amazon Christmas’ May Be Underway 

Rausch said that more than ever, merchants need to put their best foot forward to try to capture consumer spending.

“I know it’s been a challenging time for all merchants, but I think now is the time to think about investing at whatever level is possible in their retail experience, marketing and operational enhancements,” Rausch said. She added that small and mid-sized businesses also need to think about how they can tout what makes them “unique and special” through one-of-a-kind offerings and highly personalized service.

But merchants need to work sooner rather than later on connecting with customers. According to data from a UPS Proprietary Study, nearly 25% of people plan to finish their shopping before the traditional holiday shopping period starts, and 95% prefer to start their holiday shopping prior to Black Friday if promotions and sales are released earlier.

“Even for the people who aren’t going to complete their shopping before Black Friday, there’s definitely interest and appetite in getting started earlier this year,” Rausch said.

Meeting Consumer Preferences

It’s also crucial that merchants take their operations online, she noted — eCommerce sales are expected to account for more than $210 billion this year, up 15% compared to 2020, and 20% of shoppers are now conducting transactions through social media, according to Deloitte’s Holiday Retail Forecast.

“There’s a huge percentage of the market that you’re not taking advantage of if you’re not operating in that space,” Rausch said.

Additionally, regardless of where consumers choose to shop, they’re increasingly opting for digital-first approaches such as buy online, pick up in-store (BOPIS) and are paying using their own devices in a contactless way, meaning that having those capabilities is no longer a want — it’s a need.

“To get the most out of this highly anticipated shopping season, small businesses should think about making their purchasing processes as versatile as possible to accommodate consumers’ demand for these options and for conveniences,” Rausch said.

Related news: New Pandenomics Study: 76% of SMBs Say Local Economies Still on Recovery Road

PYMNTS research has found that 44% of small to mid-sized merchants saw year-over-year growth in revenues in 2020 after they implemented touchless payment capabilities. Additionally, a recent survey conducted by American Express found that small and mid-sized businesses that have forgone these investments feel less confident that this year’s revenues will surpass 2020.

“We see that there can be a real, tangible impact to the businesses once they adopt these practices,” Rausch said.









Read also

Sunny and warm for Saturday

1 killed, 5 wounded in shootings in Chicago Friday

Watch as Peter Wright and Adrian Lewis separated by security after furious bust-up in darts Players Championship clash


News, articles, comments, with a minute-by-minute update, now on Today24.pro

News Every Day

Party Supplies Market Growth to Surge Owing to Increasing Adoption by End-use Applications

Today24.pro — latest news 24/7. You can add your news instantly now — here


News Every Day

Global Plant-based Meat Market to Offer Increased Growth Prospects for Manufacturers



Sports today


Новости тенниса
Кубок Дэвиса

"Кубок Дэвиса". Карлос Алькараз отправлен на самоизоляцию, остальные испанцы сдали отрицательные тесты



Спорт в России и мире

Защитник молодежки ХК «Динамо» Родионов умер в возрасте 16 лет


Загрузка...

All sports news today




Загрузка...

Sports in Russia today

Защитник молодежки ХК «Динамо» Родионов умер в возрасте 16 лет


Новости России

Game News

Roblox Corporation sues longtime troll who temporarily shut down its developer conference with alleged 'terrorist threats'


Russian.city



Губернаторы России
Театр

"ХОЛОСТЯК" Театр Кирилла Ганина


Собянин указал на адаптацию экономики Москвы к пандемии коронавируса

Умерший в 16 лет хоккеист «Динамо» Родионов в этом году потерял мать

Пострадавшая при пожаре певица Марина Хлебникова начала дышать самостоятельно

Путин: личный состав ВС РФ надежно защищен от коронавируса


В Пскове появился арт-объект с изображением Цоя

Ольга Бузова, Ксения Собчак и Алла Пугачева стали самыми упоминаемыми в СМИ персонами

Саксофонист Бутман заявил, что Путин может сыграть Баха «двумя руками»

Певица Ирина Понаровская назвала покойную Юлию Началову самородком


Медведев обеспечил России победу над Эквадором в Кубке Дэвиса

Кубок Дэвиса. Хорватия на старте переиграла Австралию

"Кубок Дэвиса". Карлос Алькараз отправлен на самоизоляцию, остальные испанцы сдали отрицательные тесты

У теннисиста Медведева украли часы за 200 тысяч евро на итоговом турнире ATP




Михаил Галустян прошел испытание в качестве участника в шоу «Звёзды в Африке» на ТНТ

Сочи Пашиняна и Алиева и планы Москвы на Украину и Южный Кавказ

В МОСКОВСКИХ «ПЕРЕКРЁСТКАХ» ПОЯВИЛОСЬ ОРГАНИЧЕСКОЕ МОЛОКО ОТ «ЭКОНИВА»

Защита техники и окружающей среды: «Шелл» представляет биоразлагаемую гидравлическую жидкость Shell Naturelle1 S2 Hydraulic Fluid2


Американист Дробницкий счел значительными для США поездки местных чиновников в Россию

Новый посол Италии открыл в Москве Неделю итальянской кухни

Защитник юниорской сборной РФ по хоккею Родионов умер в возрасте 16 лет

Депутаты Госдумы выступили против создания курилок в российских школах



Путин в России и мире







Персональные новости
Russian.city

Юрий Лоза

Лоза обвинил врачей в попытке заразить его коронавирусом после приглашения в «красную зону»



News Every Day

Organic Food Market Will Reflect Significant Growth Prospects of US$ Mn during 2020-2026




Friends of Today24


Загрузка...
Музыкальные новости
"Воскресенье " Олег Митяев



Персональные новости
Близкий друг Путина миллиардер Пугачев. Вся правда о Путине, его семье и деньгах. В гостях у Гордона (2021)

Навальный об уволенном за пост священнике (2021)

Slava Marlow – суперуспех и депрессия в 21 год / вДудь (2021)

Обнаглевшие дети путинской элиты (2021)

Дайте собакам мяса (новый звук) -Владимир Высоцкий

Группа "Рождество" - песня "Так хочется жить!" (Видео с концерта в Киеве группы "РОЖДЕСТВО" в 2011 году в Доме офицеров)

Adriano Celentano Любимая песня Челентано (высочайшая энергетика) talentTV

Moscow.media