Target, Fila, and Wayfair can’t get enough of this radical design movement
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The ’80s-era design collective Memphis Group believed that designers shouldn’t be tools of industry. Today, the group’s aesthetic has been co-opted by major companies, from Target to Puma.
The aesthetic of the 1980s was loud and colorful: Clothes, furniture, and advertising were splashed in cartoonish pinks, blues, and greens, along with wild patterns, such as splattered paint and zebra stripes.