Best Buy is competing with Amazon's Prime Day, offering limited-time savings on Apple, Sony, Beats, and more - here are the best deals today

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Best Buy is one of several retailers offering competing deals events for Amazon Prime Day 2021 with its aptly titled Bigger Deal Savings Event, which started on June 15 and is running strong through June 22.

Best Buy is also running daily Flash Sale events - similar to Amazon Prime Day's Lightning Deals - with limited-time discounts on TVs, health and home products, headphones, and more. We have detailed answers to commonly asked questions about the sale below, plus we rounded up some of the top Best Buy deals you can grab right now.

Top Best Buy Flash Sale deals

Is Best Buy holding a competing Amazon Prime Day 2021 sale?

This year, Best Buy is holding its own Bigger Deal Savings Event to compete with Amazon during Prime Day 2021. It's also holding Flash Sales during those days, which are daily limited-time discounts on select products.

The sale starts June 15 and lasts through June 22; it features promotions and discounts on laptops, TVs, audio, kitchen appliances, and much more.

What deals will Best Buy have during Amazon Prime Day 2021?

When it comes to tech and small appliances, Best Buy has historically matched Amazon Prime Day's all-time lows. This year is more of the same, though we expect the best deals to crop up during the tail end of the sale now that Prime Day is live.

Best Buy's Bigger Deal Savings Event promotions include up to $250 off select gaming laptops, up to 50% off small kitchen appliances, and up to $400 off select Samsung Galaxy phones. Browse all of the event's ongoing deals here.

TVs, pressure cookers, video games, smart home gear, streaming devices, and headphones are categories that we typically see discounted to their best prices. You can also expect to see brands like Instant Pot, Dyson, Roku, Google Home, and JBL.

What are the benefits of shopping at Best Buy during Amazon Prime Day?

Amazon Prime Day deals are exclusive to Prime Members - it's one of the many benefits of subscribing. It's free to sign up for 30 days if you're new, but otherwise, you'll need to sign up.

Best Buy's sale is open to all shoppers online. You'll also be able to pick up orders in-store if you're in a time crunch.

An Amazon Prime subscription grants you access to a vast host of exclusive perks, including free two-day shipping on eligible items, entertainment options like movie and music streaming, and, of course, the ability to shop during Amazon Prime Day 2021 on June 21-22.

When is Amazon Prime Day 2021?

Amazon Prime Day 2021 starts June 21 and ends June 22. Some other competing sales, like Target's and Walmart's, start the day before. Best Buy's Bigger Deal Savings Event started on June 15.

How do I prepare for Best Buy's competing Amazon Prime Day sale?

Register for My Best Buy - it's free to sign up. My Best Buy members get free shipping on all orders, rewards points, plus early access to some deals year-round. Even if there are no member-exclusive deals from Best Buy in 2021, it's still an easy way to score free shipping.

What other stores are holding competing Amazon Prime Day sales?

Target, Walmart, and Kohl's have already announced their own Prime Day 2021 sales, two of which start before Prime Day itself. Target's Deal Days event lasts from June 20 to 22 and Walmart's Deals for Days event lasts from June 2o to 23. Kohl's 'Wow Deals' event lasts for the same 48 hours as Prime Day: June 21 and 22.

Bed Bath and Beyond, The Home Depot, and Old Navy also held sales during Amazon Prime Day, but haven't announced anything as of writing.