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Trailerisation: the movie trend resurrecting old pop music

Trailers for Eternals, The Suicide Squad, The Batman and more have twisted vintage pop – from Nirvana to Steely Dan – into epic new shapes. Industry insiders explain why

I doubt my 10-year-old daughter will ever forget the first time she fell in love with Nirvana. It was a combination of things that pulled her in: the minor chord sway of an acoustic guitar, Kurt Cobain’s fragile vocal, an ominous percussive thump, and then Commissioner Gordon looking at Batman and saying, “does any of this mean anything to you?” as the Caped Crusader grimly strolled towards the camera. She was hooked.

The use of the grunge icons’ Something in the Way in last summer’s teaser for The Batman, the latest reboot for Gotham’s angriest man, is one of the best examples of the current trend for “trailerisation”, whereby classic songs are being retooled and remixed to align with the dramatic beats of a two-and-a-half minute blockbuster trailer. Increasingly, this is how a new generation are discovering illustrious heritage acts.

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