Add news
March 2010
April 2010
May 2010June 2010July 2010
August 2010
September 2010October 2010
November 2010
December 2010
January 2011
February 2011March 2011April 2011May 2011June 2011July 2011August 2011September 2011October 2011November 2011December 2011January 2012February 2012March 2012April 2012May 2012June 2012July 2012August 2012September 2012October 2012November 2012December 2012January 2013February 2013March 2013April 2013May 2013June 2013July 2013August 2013September 2013October 2013November 2013December 2013January 2014February 2014March 2014April 2014May 2014June 2014July 2014August 2014September 2014October 2014November 2014December 2014January 2015February 2015March 2015April 2015May 2015June 2015July 2015August 2015September 2015October 2015November 2015December 2015January 2016February 2016March 2016April 2016May 2016June 2016July 2016August 2016September 2016October 2016November 2016December 2016January 2017February 2017March 2017April 2017May 2017June 2017July 2017August 2017September 2017October 2017November 2017December 2017January 2018February 2018March 2018April 2018May 2018June 2018July 2018August 2018September 2018October 2018November 2018December 2018January 2019February 2019March 2019April 2019May 2019June 2019July 2019August 2019September 2019October 2019November 2019December 2019January 2020February 2020March 2020April 2020May 2020June 2020July 2020August 2020September 2020October 2020November 2020December 2020January 2021February 2021March 2021April 2021May 2021
123456
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
News Every Day |

Smashburger enters chicken sandwich wars with spicy new entrant

Smashburger is jumping into the white hot chicken sandwich craze

The national burger chain on Monday announced its newest menu creation: the Scorchin’ Hot Crispy Chicken Sandwich. 

The spicy sandwich is made with Nashville hot crispy chicken, spicy red pepper mayo, pickles, and served on a classic toasted bun. The new addition will be available for a limited time beginning April 19 through June 13 at locations nationwide. 

Smashburger's new Scorchin’ Hot Crispy Chicken Sandwich. (Courtesy: Smashburger)
Smashburger's new Scorchin’ Hot Crispy Chicken Sandwich. (Courtesy: Smashburger)
Jessica Grenier Photography

Ever since Popeyes (QSR) emerged in 2019 to challenge Chick-fil-A's chicken sandwich crown — to smashing success — a growing contingent of fast food giants have jumped in with menu items of their own. The ever lengthening list includes Taco Bell (YUM), KFC, Wendy's (WEN), Burger King, Chick-fil-A, Arby’s, Jimmy John’s, Shake Shack (SHAK).

In February, McDonald's (MCD) entered the race by introducing three different versions of its long-awaited chicken sandwich: Crispy, Spicy and Crispy Deluxe (which includes extra toppings like lettuce, tomato and mayonnaise). 

Just last week, Wendy's CEO Todd Penegor explained why the fast-food industry is in love with selling new chicken sandwiches. 

"It's easy, quick to make. You can serve it fresh and hot and you can do some unique builds along the way," Penegor told Yahoo Finance. 

Wendy's fried chicken sandwich, which also debuted in February, features jalapeño cream cheese, shredded pepper jack cheese, applewood smoked bacon, cheddar cheese sauce, and jalapeños.

(Courtesy: Wendy's)
(Courtesy: Wendy's)

"It's got a healthier perception to it from a consumer perspective, so I do think that there are a lot of folks gravitating to it," Penegor continued. 

"And with all the news that's been created, it does drive a lot of trial. And it gets folks to really think about, maybe I need to have a few more chicken sandwiches in my routine. So it's been good for the industry," he added. 

Smashburger is well aware of the chicken sandwich battle in the fast food space.

Because of the fierce competition, the brand will be offering a single day promotion on April 20 (a rather auspicious date on the calendar for a certain demographic of people who get the munchies) to give customers who purchase a Scorchin’ Hot Crispy Chicken Sandwich a second one for free. 

Alexandra is a Producer & Entertainment Correspondent at Yahoo Finance. Follow her on Twitter @alliecanal8193

Read more:





Read also

Palestinians deserve better leaders — and a brighter future for themselves

Sports in Marin: Thursday, Friday

Canada approves Pfizer vaccine for children over 12





News, articles, comments, with a minute-by-minute update, now on Today24.pro



Today24.pro — latest news 24/7. You can add your news instantly now — here
News Every Day

Access Premium Quality Maths Homework Help And Case Study Help from GotoAssignmentHelp for Top Academic Grades