- Mike Lindell said his company, MyPillow, is suing Dominion for $1.6 billion.
- Dominion had filed a $1.3 billion lawsuit against Lindell over his voter-fraud conspiracy theories.
- See more stories on Insider's business page.
MyPillow is suing Dominion Voting Systems for $1.6 billion, its CEO, Mike Lindell, said Monday.
The suit appears to be a counterattack after Dominion filed a $1.3 billion defamation lawsuit against both the company and Lindell in February.
Lindell announced the new lawsuit in a livestream on his social-media site, Frank.
"This is all about the First Amendment rights and free speech," Lindell said.
The Wall Street Journal reported on Monday that the suit made a distinction between MyPillow and Lindell, arguing that the CEO was speaking on his own behalf when alleging election fraud.
Insider was not immediately able to locate documents to verify details of the suit.
Lindell spread the conspiracy theory claiming that Dominion had developed technology to switch votes from Trump to Joe Biden. The theory has been thoroughly debunked.
According to The Journal, MyPillow said in the lawsuit that "in making these statements, Lindell spoke for himself, not MyPillow," adding that "MyPillow has not engaged in discussion about the 2020 election."
Alan Dershowitz, Lindell's lawyer, discussed the lawsuit alongside Lindell during the livestream on Monday.
"I've been defending the First Amendment for 60 years, and I'm not going to stop now," Dershowitz said.
Dominion's counsel, Stephen Shackelford, a partner at Susman Godfrey LLP, told Insider, "This is a meritless retaliatory lawsuit, filed by MyPillow to try to distract from the harm it caused to Dominion."
Dominion sued Lindell, Powell, Giuliani, and Fox News
On February 22, Dominion filed a defamation suit against Lindell after filing similar ones against the pro-Trump attorney Sidney Powell, Trump's former lawyer Rudy Giuliani, and Fox News.
Dominion's lawsuit accused Lindell of repeatedly making false allegations while knowing there was no credible evidence to support his claims.
Lindell used his social-media profiles - as well as rallies, interviews, and a movie - to spread his baseless claims of voter fraud and accuse Dominion of building its machines "to cheat."
Lindell previously told Insider that he thought Dominion had a "zero, zero, zero" chance of winning. The lawsuits were part of cancel culture's attempts at silencing voices, he said.
"I looked at it as a great day for America when they sued me," Lindell added. "I can put the evidence for the whole world to see, and it'll be public record, and the media will quit trying to suppress it."
More than 20 retailers have severed ties with MyPillow
In its lawsuit, Dominion said Lindell had used the claims as a way to ramp up his pillow sales, advertising on far-right media outlets that parroted his claims and sponsoring a bus tour that sought to overturn the election result.
But Lindell's lawsuit said Dominion had caused "grave harm" to MyPillow "as a result of Dominion's suppression of speech and attacks on the Company," according to The Journal.
More than 20 retailers have cut ties with MyPillow following the insurrection at the Capitol in January and Lindell's insistence that the election result was fraudulent.
Bed Bath and Beyond, Sam's Club, Kohl's, and, most recently, Costco are among those to have stopped selling MyPillow's products.
Some of the companies cited poor sales, but Lindell blamed it on "cancel culture" and described people saying they would boycott the brand as "bots and trolls."
Lindell had told Insider that lost retailer revenue would cost the company about $65 million this year.
But Lindell said during his livestream on Monday that this wasn't the main reason for his lawsuit.
"It's not about the money," he said. "It's about our First Amendment rights."
In January, Twitter barred Lindell for sharing voter-fraud conspiracy theories on the site. It suspended MyPillow's account after Lindell used it to evade his personal ban and accused Twitter CEO Jack Dorsey of being "tied into the election fraud."
Lindell said in mid-March that he hadn't been back to his home in Minnesota for two months and had been moving among "undisclosed locations." He said he no longer attended in-person events because he feared for his safety.