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News Every Day |

‘Sexist’ Amazon advert said pop-up tent would be ‘easy for women to put up’

Amazon advert for tent 'women can easily put up' is slammed
The listing showed a picture of three women struggling to put up a tent (Picture: Kennedy News and Media)

A camper has called out a ‘blatantly sexist’ listing for a pop-up tent on Amazon which boasts that it’s ‘easy for women’ to put up.

Eve Gilmour, 38, was planning a camping trip with her friends when one of them sent her the advert, which showed a picture of three women struggling to put up a tent.

It said there is ‘no need to build, just throw in the air, the tent will stand up’ followed by the claim: ‘Women can easily get it done’.

Eve, from Edinburgh in Scotland, said: ‘It’s just appalling, quite frankly. It’s blatant sexism.

‘It’s a 1950s “women should stay in the home” attitude.

‘The sellers need to realise what they are doing and how that is completely inappropriate for this day and age.

‘This company has gone to the bottom of my list now. I’ll make sure I’m not buying from them, I’ll probably try and shop local to be honest.

‘They need to realise that that’s not on.’

PIC FROM Kennedy News and Media (PICTURED: AMAZON LISTING SUGGESTS IT'S 'EASY FOR WOMEN') A keen camper claims she was told to 'get a life' on Amazon after highlighting the 'blatant sexism' in a listing for a pop-up tent that boasts it's 'easy for women' to erect. Eve Gilmour was planning a camping trip with friends when one forwarded her a picture of the 'appalling' listing, which showed an image of three women struggling to put up a tent. The ad listing boasts there is 'no need to build, just throw in the air, the tent will stand up' followed by the claim 'women can easily get it done'. DISCLAIMER: While Kennedy News and Media uses its best endeavours to establish the copyright and authenticity of all pictures supplied, it accepts no liability for any damage, loss or legal action caused by the use of images supplied and the publication of images is solely at your discretion. SEE KENNEDY NEWS COPY - 0161 697 4266.
The advert said there is ‘no need to build, just throw in the air, the tent will stand up’ followed by the claim: ‘Women can easily get it done’ (Picture: Kennedy News and Media)
PIC FROM Kennedy News and Media (PICTURED: EVE GILMOUR, 38, FROM EDINBURGH, SCOTLAND) A keen camper claims she was told to 'get a life' on Amazon after highlighting the 'blatant sexism' in a listing for a pop-up tent that boasts it's 'easy for women' to erect. Eve Gilmour was planning a camping trip with friends when one forwarded her a picture of the 'appalling' listing, which showed an image of three women struggling to put up a tent. The ad listing boasts there is 'no need to build, just throw in the air, the tent will stand up' followed by the claim 'women can easily get it done'. DISCLAIMER: While Kennedy News and Media uses its best endeavours to establish the copyright and authenticity of all pictures supplied, it accepts no liability for any damage, loss or legal action caused by the use of images supplied and the publication of images is solely at your discretion. SEE KENNEDY NEWS COPY - 0161 697 4266.
Camper Eve Gilmour, 38, was left ‘appalled’ by the Amazon advert (Picture: Kennedy News and Media)
PIC FROM Kennedy News and Media (PICTURED: EVE GILMOUR FLAGGED 'BLATANT SEXISM' IN A QUESTION ON THE AMAZON LISTING PAGE AND SOMEONE REPLIED 'GET A LIFE') A keen camper claims she was told to 'get a life' on Amazon after highlighting the 'blatant sexism' in a listing for a pop-up tent that boasts it's 'easy for women' to erect. Eve Gilmour was planning a camping trip with friends when one forwarded her a picture of the 'appalling' listing, which showed an image of three women struggling to put up a tent. The ad listing boasts there is 'no need to build, just throw in the air, the tent will stand up' followed by the claim 'women can easily get it done'. DISCLAIMER: While Kennedy News and Media uses its best endeavours to establish the copyright and authenticity of all pictures supplied, it accepts no liability for any damage, loss or legal action caused by the use of images supplied and the publication of images is solely at your discretion. SEE KENNEDY NEWS COPY - 0161 697 4266.
The bus driver left a question calling out the ‘blatant sexism’ (Picture: Kennedy News and Media)

The bus driver said she immediately posted a question on the listing asking, ‘Can you see your blatant sexism in your ad?’ before a rude customer replied telling her to ‘get a life’.

But a second person backed Eve up, mockingly asking: ‘Can men easily get it done? Also, what year is it?’

Eve initially wrote a review criticising the perceived sexism in the advert, but it appears to have been blocked.

‘It’s a complete disregard for the sexist advertising they’re using,’ she added, ‘They’re alienating their target market.

‘The response online from all women [they] are completely angry and can’t believe this is happening in this day and age. It’s very dated.

‘I submitted a review but that gets processed and reviewed before it gets posted. It was a blanket “this isn’t appropriate” thing.

‘I don’t know if the seller is somebody who’s clearly got no background information on the fight and struggle that women are still going through to be seen as equal.

‘I think Amazon should definitely have a team that takes a look at the advertising of the products before they’re listed.

‘For a big company like Amazon, that’s very poor that it’s got past them.’

After being contacted, Amazon confirmed it had removed the image from the product advertisement and taken appropriate action against the seller.

An Amazon spokesperson said: ‘All sellers must follow our selling guidelines and those who don’t will be subject to action including potential removal of their account.

‘The content in question has been removed.’

Get in touch with our news team by emailing us at webnews@metro.co.uk.

For more stories like this, check our news page.

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