Before Prose, I didn’t even want to try a shampoo that cost more than $10. Now I’m hooked.
Prose’s custom haircare ads have followed me around the Internet for years, promising to deliver the best hair of my life through shampoo and conditioner designed specifically for me. But as someone who used to buy all her beauty products at the drugstore, plucking products off the shelf as I rushed somewhere else, the sticker shock always prevented me from trying Prose. The company’s bespoke haircare runs at $25 each for shampoo and conditioner, and $38 for a scalp mask. I didn’t even want to know what expensive shampoo was like: I didn’t need that added expense in my life.