Ikea hires its first-ever global chief creative officer
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The key to Linus Karlsson’s success will be to somehow get Ikea’s e-commerce and product experience to match its marketing creativity.
Ikea has long been one of the most creative marketers in the world, whether it’s Spike Jonze’s legendary “Lamp” ad from 2002 or turning its entire 2021 catalog into a four-hour podcast this past month. Its ability to capture the zeitgeist is arguably one of the best in the world. Remember the crib ad that doubled as an at-home pregnancy test or Jon Snow’s cloak in Game of Thrones?