Many Americans probably haven’t eaten breadfruit. Patagonia wants to change that
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Breadfruit, or ‘ulu, hasn’t traditionally been exported beyond the tropics, but Patagonia Provisions hopes to make it a mainstream ingredient.
You won’t find breadfruit in the produce aisle at your local grocery store. But Patagonia Provisions, the food-focused offshoot of the outdoor apparel company, wants to help make the tropical fruit a mainstream ingredient.