Even some people who didn’t want to know the environmental impact of their food were convinced to make a more sustainable swap.
When you’re shopping in the frozen food section or perusing the menu at a fast-casual chain, you might see a carbon footprint label alongside a product’s ingredients or price. For a growing number of companies, carbon labels are a way to spur more environmentally friendly purchases—such as getting you to pick a plant-based meat over actual beef. But does learning how much carbon you’re putting into the atmosphere really affect your shopping decisions? Well, it turns out it does, even for those who’d rather not know.