DraftKings stock surges after deal to be UFC's official sportsbook, daily fantasy partner
Shares of DraftKings Inc. rallied 4.0% in premarket trading Thursday, after the digital sports gaming company announced a deal in which it will be the UFC's official sportsbook and daily fantasy partner. DraftKings said it will now be able to offer in-game promotions, odds integrations and UFC branding, and will have the right to use official marks and logos of the mixed martial arts organization. DraftKings will also provide free-to-play UFC games, as well as proposition bets and other sportsbook opportunities. "While DraftKings and UFC have previously collaborated on specific events, we are proud to become official partners and explore even more impactful integrations that prioritize the fan experience," said DraftKings Chief Executive Jason Robins. The stock has soared 33.5% over the past three months through Wednesday, while the S&P 500 has edged up 3.3%.
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