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JFC to open 28 stores in North America

Fast food giant Jollibee Foods Corp. (JFC) is eyeing to open 28 stores in North America this year.

In a statement on Friday, JFC said the expansion will serve as Jollibee’s largest addition to its North America network in the company’s history.

Of the 28 planned additional stores, 19 would be introduced in the United States and nine in Canada.

JFC said 2020 was Jollibee’s “most aggressive year” yet as it introduced 16 stores across North America despite the pandemic.

“We have remained nimble and optimistic, which has led Jollibee to defy expectations amidst an extremely difficult year and experience double-digit sales growth across North America,” President of Jollibee Group North America, Philippine Brands Maribeth Dela Cruz said in a tatement.

“Make no mistake though, we would not be weathering these hard times without the support of our customers. They’ve showed up for us, and now we want to show up for them. We’re incredibly grateful for the continued support we’ve received from across these regions and are thrilled to deliver a small spark of joy for them and their families,” Dela Cruz added.

JFC recorded a P13.5-billion attributable loss in the first nine months of last year, a turnaround from its P4.2-billion profit in 2019.

Shares of JFC shed 10 centavos or 0.05 percent to finish at P192.50 apiece on Friday.





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