GoPro Inc. announced Wednesday the launch of its new Hero9 Black camera, which it said features a new sensor for 5K video and 20-megapixel photos, as well as a new front-facing display and a larger back-facing display. The camera will sell for $449.99, or $349.98 with a one-year subscription to the company's GoPro subscription offering, which offers unlimited cloud storage and discounts on accessories. Existing GoPro subscribers can also obtain the lower pricing for the new camera by purchasing it from GoPro's website. The subscription offering was previously called GoPro Plus but the company said in a release that it was changing the name of the service "to simply GoPro," a move that it said reflects "how central the subscription service has become to the brand's product experience." The camera is on sale internationally beginning today. GoPro shares are up 4.1% in Wednesday morning trading. They've shed 11% over the past three months as the S&P 500 has risen 9%.
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