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6 ways you can use Instagram Reels to grow your business and brand outreach

Instagram Reels
You can use Instagram Reels to build a stronger connection with your followers.
  • In August, Instagram launched Reels, a new feature that allows users to share content in short, music-backed clips.
  • If you want to make the most of this tool for your business page, plan ahead, create storyboard for your content, and practice filming before posting your first Reel.
  • Take time to create and edit your Reel, and take advantage of different features that Instagram offers, like adding text and graphics.
  • Visit Business Insider's homepage for more stories.

Instagram created Reels, a new way to engage and connect with your followers and audience, but will it help brands grow and stand out in the current chaotic noise on social media

Reels is Instagram's latest feature that launched at the start of August as a competitor of TikTok. Instagram users can now create bite-sized videos sharing tips, inspiration, or light-hearted good vibes. At the start, TikTok captured a tween and young adult audience but recently started attracting more entrepreneurs leveraging the platform to serve as a lead generator for their brand

Here's how you can start using Reels for a similar purpose and grow both your business and your brand outreach:

1. Study Instagram's series of tutorials to help you create a look and feel for your reel.

2. Craft a storyboard of what you want to share as far as tips that align with your brand. Sharing three tips seems to be an easy format that can assist in designing your first reel. 

3. Practice a few times prior to publishing your first reel. You can easily delete and try again. While creating your first reel, try to utilize all of the features Instagram Reels offers: music, font, font style. Note that some Instagram users have reported that the music option is not available. 

4. Use the new real estate to make you stand out more. Starting to create content on IG Reels will naturally give you leverage and help you share your channel as suggestions to people looking at Reels. Creating tips that are connected to your expertise and industry while making it fun can help you garner interest, develop connectivity, and lead to sales. 

5. Utilize longer viewership and engagement from followers. "My first reel was just showing a face mask hack where I added buttons to my surgical cap to ease the pressure of ear loops of KN95 masks," said Miami dermatologist and MyBiaLife cofounder Shasa Hu, She's only created two Reels, one on platelet-rich plasma procedures and another on COVID mask tips. Both Reels have already garnered close to 32,000 views. "Although the content wasn't directly on cosmetic procedures or skincare, it shared information that can benefit frontline healthcare workers."

6. Improve your connection to followers and increase sales. Reels make repurposing content easy, and followers are more engaged to listen to messaging as a result of the content being more fun and engaging. The longer the followers stay connected, the more profound your connectivity will be, which is a great way to convert to sales. 

"IG Reels definitely has a semi-steep learning curve, even for tech-savvy users," said Dr. Hu. "For example, it isn't super clear that you can add text and graphics to various frames within each reel. It took me a while to figure out how to add and edit an IG Reel... be patient, play with layering text, graphics and GIFs on your reel, and play back the Reel to see how your edits appear."

Read the original article on Business Insider


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